“The inaugural 2015 Nebraska Treasure Hunt™ gives participants a fun, 10-day opportunity to find treasure, learn about Kearney’s history, and patronize local sponsors and local events. This year’s storyline is “The Trail Lives On!”, historical fiction centering around the Oregon Trail route and its local impact throughout time.
Participants solve clues and earn Points to get them closer to finding hidden treasure tokens representing actual prizes of value. Example hiding locations might include a park, a trail, a museum, the UNK campus, or some other public location.
Parts of the hunt make extensive use of the Kearney App. It is promoted through multiple sources, including NTV, a website and Facebook page, grassroots marketing efforts, and through participating sponsors.”