Capstone Realty goes high-tech
The new Capstone Realty site, CapstoneRealtyOnline.com, uses RETS (real estate transaction standard) to check for updates from the MLS several times per hour. This is the first IDX/RETS site in the Columbus MLS.
The search features are built with the consumer in mind. The "Advanced Search" feels more like a "basic" search because of its simplicity. The easy-to-find feedback mechanisms make inquiries about listings as easy as a few clicks.
An array of backend tools allows the Capstone Realty staff to easily add in additional listings outside the MLS, track traffic and leads, and update 90% of the site on a moment's notice. |
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