A lot of sleep is lost during the month of December in 1999. Future Hollman Media, LLC president, Travis Hollman, decides to start his own web-development business. Inspired by one of his young lecturers who started her own web and marketing firm, Travis decides that running a small business might be his career calling.
Hollman lands his first gig as a website contractor while a National Student Exchange student at Utah State University. Total payout is a whopping $294. The business changes its name from a never-really-used Hollrick Media Promotions, to TriCity Internet (a name later used by another, unrelated business in the area).
Travis convinces Angela Emrick to help start up the business back in their hometown of Kearney, Nebraska. The first business income while in Kearney is a mere $7 paid for an advertising spot on a community portal site that never saw more than a few visitors. The business shows a small loss for the year, the only year that it ever finishes in the red.
The first year is rough. At one point, Hollman visits a former classmate's house to sell him his sunglasses so that he could buy enough gas to make it to his own apartment on the other side of town.
The business name is changed once again to TechThreat Media, a name characteristic of some of the edgier, multimedia designers who are just starting up and who will later go out of business. The business operates as TechThreat Media for nearly eight years.
Hollman and Emrick marry.
TechThreat Media takes its online services to real estate agents, offering a creative and economical solution for multiple agents to own unique websites powered from one office site. Travis begins to educate his customers about his methods of generating "push and pull" traffic through the Internet.
WeatherThreat.com is created in December and instantly explodes throughout Nebraska as a long overdue solution to eliminating redundant school closing phone calls and data entry. Angela joins the network team at the University of Nebraska at Kearney, allowing Travis to put more time into the business. The first generation of online real estate tools is built and introduced to TechThreat's real estate customers.
The PickMyTickets.com online ticketing system is created at the joint request of the University of Nebraska at Kearney and the Tri-City Storm. It proves to be a hit. TechThreat begins to specialize in the development of media sites, particularly sites for radio. The company releases its first generation of content management system (CMS) tools built specifically for the media. The tools prove to be exceptionally well-suited for all types of businesses and organizations needing the ability to easily update their own sites.
TechThreat creates its second generation of website management tools. The new tools make it easier than ever for customers to perform most their site maintenance in house. Record numbers of schools and businesses enter their own closings through their WeatherThreat.com accounts. TechThreat finishes with another record year.
The PointedOut.com Rewards Club is released for radio. Its success immediately exceeds expectations. In response to the tremendous traffic generated by the WeatherThreat.com network, and to ensure stability through redundancy, the WeatherThreat system is recoded and improved to run from three independent servers that share the workload and manage traffic. Another record year is achieved.
The company Hollman Media, LLC is organized. Travis Hollman becomes the president of the new company and runs most the day-to-day operations. TechThreat Media runs side by side with Hollman Media, LLC until all contracts and assets are signed over in December of 2008. A TechThreat Media website customer receives an award for the "best website" in its state and in its division.
Hollman Media, LLC starts the year with record projections and a second office located in Kearney. New personnel is hired to better serve new and existing accounts. The company begins to offer services targeted specifically at municipalities and city government as well as K-12 schools. Because of the marketing experience held by the Hollman Media team, services are expanded to help customers with all marketing efforts related to their websites.
2010 found the company too busy to update its historical timeline for the current year.
James "Cedric" McPherson was brought in to help run the Kearney office as Hollman Media's newest full-time developer. The company expected finished the 2011 year with record growth and expansion.
As August came to a close, Hollman Media was on par for yet another record year. Earlier that year, the company re-located to a spacious facility across town to accommodate the hiring of new employees & interns and to be more centrally located. The focus from 2012 onward has been mobile, mobile, mobile. With the explosion of smartphones flooding the market, the company works diligently to build up its mobile website and mobile apps technologies and services. Another Hollman Media site wins an Associated Press for "best website" in a three-state region.